Introducing the new iComfort Sleep System by Serta, Featuring Cool Action Gel Memory Foam - the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens. Sleep Cooler. Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta’s Cool Action material combines an open cell structure and our
MicroSupport gel to dramatically increase airflow and actually whisk heat away from the body. In fact, it is up to 12 times more breathable than ordinary memory foam for a cooler and more comfortable sleep.
